Team

Daring
Revolutionary

Rick Hoedt

VP, Business Development

Rick Hoedt joins Lumis at the start of 2025 bringing with him 15+ years experience in the medical simulation industry and 20+ years in sales. Prior to joining Lumis Rick was EVP of Business Development at Swiss startup VirtaMed in Zurich and later transitioned to General Manager and President of their newly set up USA offices in Tampa, Florida. He has sold products and solutions to hospitals, residency programs, medical societies and MedTech companies and has created teams that have had constant success and growth in those markets. He later joined Surgical Science, focusing on creating new business in the MedTech space with customized simulation projects that included hardware and software development, opening up markets in urology, gynecology, robotic surgery, laparoscopic surgery and orthopedics. He will be in charge of continuing the commercial success of the company and oversee sales and distribution going forward.

Rick has a multicultural background, having grown up mostly in Switzerland but having also spent time in Greece, Hong Kong, Scotland, Tampa Bay and now resides in Denver, Colorado.